Friday, August 05, 2005

Wallis Opinion Piece

The Message Thing

"SINCE the 2004 election, there has been much soul-searching and hand-wringing, especially among Democrats, about how to "frame" political messages. The loss to George W. Bush was painful enough, but the Republicans' post-election claims of mandate, and their triumphal promises to relegate the Democrats to permanent minority status, left political liberals in a state of panic.

So the minority party has been searching, some would say desperately, for the right "narrative": the best story line, metaphors, even magic words to bring back electoral success. The operative term among Democratic politicians and strategists has become "framing." How to tell the story has become more important than the story itself. And that could be a bigger mistake for the Democrats than the ones they made during the election.

Language is clearly important in politics, but the message remains more important than the messaging. In the interests of full disclosure, let me note that I have been talking to the Democrats about both. But I believe that first, you must get your message straight. What are your best ideas, and what are you for-as opposed to what you're against in the other party's message? Only when you answer those questions can you figure out how to present your message to the American people.

Because the Republicans, with the help of the religious right, have captured the language of values and religion (narrowly conceived as only abortion and gay marriage), the Democrats have also been asking how to "take back the faith." But that means far more than throwing a few Bible verses into policy discussions, offering candidates some good lines from famous hymns, or teaching them how to clap at the right times in black churches. Democrats need to focus on the content of religious convictions and the values that underlie them."

...

"Abortion is one such case. Democrats need to think past catchphrases, like "a woman's right to choose," or the alternative, "safe, legal and rare." More than 1 million abortions are performed every year in this country. The Democrats should set forth proposals that aim to reduce that number by at least half."


Read on...

Jim Wallis is editor and founder of the liberal evangelical magazine Sojourners, the author of The Soul of Politics and God's Politics, and the head of "Call to Renewal," a faith-based anti-poverty organization.

It is a little bit too late for that now, but I dedicate the repost of Wallis' article to all of you Libs in "Candy Land". I ask you to seriously take a second look at politics and strategy. This will be useful for the future.

Senator Byrd will not have to worry about staying consistent with that message, nor will he have to worry about the Klu Klux Klan vomit spewing from the opposition. The only thing Byrd has to worry about is the downfall of Hechler. But then again, what does 6 years difference make? Byrd triumphs in everything he takes on due to his intellect and ability. I can tell everyone right now that if Byrd officially announces his run, he will CRUSH the opposition. Hands down, not even close. Byrd will win by 20+ percentage points. Oh wait, what's that I say, only twenty? Nah, notice the plus. I'll give his opposition a little credit.

But in the meantime we should have some fun with the Republicans. I agree with what Wayne has stated: "...I think it would be a lot more fun to go on the offense with an ad that's critical of Smelly Moore Crapito, and let her see if she can defend herself." If the Democrats have half a brain here in WV they will take this opportunity to play with the Republicans. Swat them around like a cat would a mouse. Kick them up and down and show them who is boss. Republicans are starting to buck their chests out and stare 2 seconds too long in our eyes. We have to set them in their place. Do they seriously think they have a chance here in WV? Yes they do think so.

Capito, get ready to spend your money early because your name is about to be smeared worse than your blotchy face makeup.

1 comment:

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